💡 Case Study

How Ares Projects Saved 400+ Hours Weekly and Cut VAs by 67%

15 VAs were juggling lead scraping, outreach, and proposals, and onboarding across Monday.com, Google Sheets, and Drive — missing deadlines and limiting scale. A single pipeline now handles the full cycle.

400+ Hs/Wk

Manual Work Eliminated

67%

VA Headcount Reduction

Zero

Missed Follow-ups

E-commerce Agency6 min read
“Very clear in his communication, very concise in the way he works. And in terms of deliverables, he's just there.”
Charlie VicenteCo-Founder, Ares Projects

The challenge

Ares Projects was drowning in manual work—their team spent over 400 hours per week on lead scraping, outreach, and proposal generation. With 15 VAs juggling tasks across Monday.com, Google Sheets, and Drive, critical information was scattered, deadlines were missed, and client satisfaction suffered. They were limited to manually covering only a fraction of Amazon’s seller territory.

  • 15 business assistants burned through 400+ hours weekly on lead scraping, enrichment, outreach, and proposal generation — yet could only cover a fraction of Amazon’s seller territory.
  • Client work was fragmented across Monday.com, Google Sheets, and Drive, with team members wasting 6+ hours per week per employee just switching tools and hunting for information.
  • No single source of truth meant missed deadlines, inconsistent delivery, and frustrated clients.

The solution

We built a complete sales-to-delivery automation system using n8n, Apify, Instantly, ClickUp, and PandaDoc. The solution automatically scrapes qualified Amazon sellers, executes multi-step email sequences, generates custom proposals, and onboards new clients—all with minimal manual intervention.

The results

Over an 8-month implementation, we didn’t just automate Ares Projects’ processes—we fundamentally restructured how they operate. What was once a fragmented, manual-heavy agency drowning in administrative work is now a lean, efficient operation that can scale without proportionally scaling headcount. They’ve reclaimed hundreds of hours, slashed operational costs, and transformed their client experience from disorganized to world-class. The team now has complete visibility across all projects and functions in one centralized system. Our work now has way more structure than it did before. The systems talk to each other, and we can finally see everything in one place. Zero missed follow-ups thanks to automated sequencing, dramatically improved client satisfaction with organized consistent delivery, and the ability to reach 100% of Amazon sellers in target categories versus being limited by manual capacity.

Solution details

What we built

Lead Generation

Intelligent Lead Generation System

n8n + Apify scrape qualified Amazon sellers across target categories with smart filtering, achieving 100% market coverage versus a fraction manually.

Outreach

Automated Outreach & Nurturing

Multi-step email sequences through Instantly with personalized messaging and automatic follow-ups — zero manual touchpoints until prospects book a call.

Proposals

Seamless Proposal & Onboarding

One-click PandaDoc proposals auto-populated from CRM data. Signed proposals trigger instant client onboarding in ClickUp.

Operations

Centralized Operations Hub

Migrated from scattered Monday.com boards to a unified ClickUp workspace with a single dashboard across sales, finance, and delivery.

Chapter 3

The Process

  1. Month 1

    Systems Audit & Planning

    Discovered 400+ hours/week buried in Monday.com, Google Sheets, and Drive — most of it copy-paste work that 15 VAs were doing manually. Designed a unified automation architecture to eliminate it.

  2. Months 2-3

    Lead Generation Automation

    Replaced manual Amazon seller research with automated scraping pipelines. Within weeks, the system was surfacing every active seller across all target categories — work that previously took a team days.

  3. Months 3-4

    Sales Automation & Outreach

    Sales reps went from manually chasing leads to only showing up for booked calls. Automated email sequences handled every touchpoint from first contact to calendar invite.

  4. Months 4-5

    Proposal & Contract Automation

    Closed deals now triggered a chain reaction: PandaDoc auto-generated proposals from CRM data, and signed contracts automatically kicked off client onboarding in ClickUp. One click replaced an hour of admin.

  5. Months 6-7

    ClickUp Migration & Setup

    Consolidated dozens of scattered Monday.com boards into a single ClickUp workspace. For the first time, leadership had one dashboard view across sales, finance, and delivery.

  6. Month 8

    Launch & Optimization

    Rolled out department by department with hands-on training for 20+ team members. As automation absorbed routine work, the team naturally scaled from 15 VAs to 5 — the remaining team shifted to higher-value tasks.

Chapter 4

Measurable Results

400+ Hs/Wk

Manual Work Eliminated

Eliminated manual lead gen and proposals

67%

VA Headcount Reduction

From 15 down to 5 business assistants

Zero

Missed Follow-ups

Automated sequencing never misses

5K+ Sellers/Day

Seller Data Scraped

Amazon seller profiles analyzed daily

45 Min → 30 Sec

Proposal Creation

From manual drafting to auto-generated proposals

3x Faster

Decision Speed

Unified sales, finance, and delivery insights

See the Impact in Action

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