💡 Case Study

How StackEleven Scaled 6x to Lead in Pickleball Marketing

4 interns spent 640 hs/m manually reconciling ad leads with club transactions across different ERPs. Automated attribution now delivers daily ROAS reports to Slack without manual work.

640 Hrs

Time Saved Monthly

525%

Client Growth

$50K/Yr

Cost Savings

Sports Marketing Agency5 min read
“This task was super time-consuming and annoying, and Santi completely automated it.”
Chase WicklundCEO, StackEleven Marketing

The challenge

StackEleven Marketing was manually reconciling ad leads with club transactions using 4 interns spending 640 hours/month on data entry. This $50K/year process was error-prone, created reporting delays, and made scaling impossible—they were stuck serving just 4 clubs.

  • Pickleball marketing agencies ran ads without tracking ROI, creating an unmet market need.
  • Manual reconciliation of reservation and CRM data consumed 640 hours monthly ($50k annually) with 4 full-time interns.
  • Human error in manual processes caused missed leads and inaccurate reporting, damaging client trust.
  • The manual operation prevented scaling beyond 4 clubs despite having a competitive advantage.

The solution

We built an automated attribution system integrating Court Reserve, PlayByPoint, and PodPlay APIs with GoHighLevel CRM using n8n. Daily Slack reports now deliver real-time ROAS data for every client with zero manual work.

The results

The freed team now focuses on high-leverage activities: client strategy, campaign optimization, and business growth instead of data entry. Chase and his team can onboard new clubs in minutes with a streamlined Facebook Ads + GoHighLevel connection process. What started as a manual bottleneck became Stakeholder Marketing’s unfair advantage. By automating 3,360 monthly hours of data reconciliation, they didn’t just save money—they unlocked the ability to scale, dominate their niche, and provide a level of transparency that keeps clients loyal. In a market where competitors still fly blind on ad performance, Stakeholder Marketing delivers daily ROAS reports that prove their value.

Solution details

What we built

Integration

Multi-Platform Integration

Connected three major pickleball reservation platform APIs with GoHighLevel CRM, Facebook Ads Manager, and Slack for complete customer journey visibility.

Workflow

Automated Attribution Engine

An n8n-powered system runs daily, cross-referencing club transactions with CRM leads and delivering updated ROAS for all 25+ clients via Slack each morning.

Features

Key Capabilities

Standardized data across all platforms enables automated lead-to-revenue matching, real-time conversion tracking, daily ROAS reporting, and one-click client onboarding.

Reporting

Automated Client Reporting

Daily Slack-delivered ROAS reports give each club owner transparent proof of ad performance — replacing delayed spreadsheets with real-time revenue attribution they can trust.

Chapter 3

The Process

  1. Weeks 1-2

    Discovery & API Analysis

    Three separate reservation systems (Court Reserve, PlayByPoint, PodPlay) meant zero visibility into which marketing dollars drove actual revenue. Deep API analysis revealed the data patterns needed to finally connect ad spend to court bookings.

  2. Weeks 3-5

    Integration Architecture

    A normalized data layer bridged the gap between fragmented booking platforms and marketing tools. The n8n workflow architecture unified GoHighLevel CRM and Facebook Ads data with all three reservation systems for the first time.

  3. Weeks 6-8

    Automation Development

    Daily data pulls began flowing automatically. The attribution engine matched leads to revenue in real-time, with Slack-delivered ROAS reports replacing the manual spreadsheet nightmare that consumed ~150 hours per week.

  4. Weeks 9-10

    Testing & Validation

    Historical transaction data across all platforms confirmed attribution accuracy. Real booking patterns refined the matching logic, ensuring every dollar could be traced from ad click to court revenue.

  5. Weeks 11-12

    Full Deployment

    The interns' ~150-hour weekly routine vanished. Automated data flows achieved 99.9% accuracy while migrating existing clients seamlessly, proving the system could scale beyond the initial 4 clubs.

  6. Month 4+

    Scale & Optimization

    A streamlined onboarding process turned what once required manual intervention into a repeatable system. 21 new clubs joined, propelling StackEleven to a leading pickleball marketing agency—powered by data, not spreadsheets.

Chapter 4

Measurable Results

640 Hrs

Time Saved Monthly

Eliminated entire 4-person intern team

525%

Client Growth

Scaled from 4 to 25+ pickleball clubs

$50K/Yr

Cost Savings

Annual intern costs eliminated

99.9%

Data Accuracy

Zero manual errors, trusted data

Weekly → Daily

Report Frequency

From delayed manual reports to automated daily insights

2 Days → 30 Min

Client Onboarding

New club setup with automated data pipelines

See the Impact in Action

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